Elena M. Rozhdestvenskaia
Tomsk State University
English level
The direction of training for which the graduate student will be accepted
The code of the field of study for which the graduate student will be accepted
List of research projects of a potential supervisor
(participation /leadership)
1. Project "Assessment and improvement of social, economic and emotional well-being of elderly people" contract No. 14.Z50.31.0029 (with the support of the Ministry of Education and Science of the Russian Federation). – 2014-2016, extension 2017-2018 (performer)
2. The project "Institutes for realizing the resource potential of the older generation in the Aging economy", Contract No. 19-18-00300 (with the support of the Russian Science Foundation). - 2019-2021 (performer)
List of possible research topics
Consumption practices
Conscious consumption
Well-being and quality of life
Social institutions
Social entrepreneurship
Access Economy
Ethical consumption
main publications
1. Rozhdestvenskaia, E.M. (2023) Analysis of the real capabilities of the older people through monitoring web resources / G. A. Barysheva, E. M. Rozhdestvenskaia, A. V. Khaperskaya // Advances in gerontology = Uspekhi gerontologiithis, 2023, 36(1), pp. 22-28 DOI: 10.34922/AE.2023.36.1.002 016 (WoS, RSCI, Scopus, SJR 0.12, in Russian)

2. Rozhdestvenskaia E. M. (2021) Private consumption as a factor to engage human capacity in terms of sustainable development // E3S Web of Conferences. – 2021. Vol. 208. - DOI: 10.1051/e3sconf/202020803054 (Scopus, DOAJ, in English)

3. Rozhdestvenskaia, E.M. (2021) Satisfaction with the Quality of Life in the Russian Regions in the Context of Realizing the Resource Potential of Elderly People / Shibalkov, I.P., Nedospasova, O.P., Pavlova, I.A., Rozhdestvenskaia, E.M. // Advances in gerontology = Uspekhi gerontologiithis, 2021, 34(3), pp. 454–460 DOI:10.34922/AE.2021.34.3.016 (WoS, RSCI, Scopus, SJR 0.12, in Russian)

4. Rozhdestvenskaia E. M. (2021) Formation of Demand for Social Entrepreneurship to Serve the Interests of the Older Generation (The Case of Tomsk Oblast) / Nedospasova O P.; Pavlova, Ir A.; Barysheva G A.; Rozhdestvenskaia E. M. // Tomsk State University Journal, 2021, № 463, p. 87-97 DOI10.17223/15617793/463/11 (WoS,RSCI, in Russian)

5. Rozhdestvenskaia E. M. (2020) Regional Entrepreneurial Capacity// XVII International conference of students and young scientists prospects of fundamental sciences development (PFSD-2020). – 2020. - №01010. - DOI: 10.1051/shsconf/20208001010 (WoS, DOAJ, in English)

Results of intellectual activity
The results of the analysis of the health capital of the older generation / Barysheva G.A., Rozhdestvenskaya E.M., Khaperskaya A.V. // Certificate of registration of the database No. RU 2023622253. 2023. 329/131 kb
The results of the study of the real needs of the older generation / Barysheva G.A., Rozhdestvenskaya E.M., Khaperskaya A.V. // Certificate of registration of the database No. RU 2022622826. 2022. 62/21 kb
Database of the main parameters of the quality of life of the older generation in the Tomsk region in 2019-2020 (RID) / Barysheva G.A., Pavlova I.A., Nedospasova O.P., Rozhdestvenskaya E.M. / Certificate of registration of the database RU 2021621757 dated 18.08.2021. Application No. 2021621634 dated 08/09/2021. – 2.29Mb/0.57Mb

Supervisor’s research interests
The scientific problem that is in the focus of the study based on the subjectivity of assessing the process of forming new consumption practices and the effectiveness of social support institutions in the conditions of digital economy and uncertainty associated with the pandemic and social environment destabilisation. From an economic point of view, social institutions are producers of social goods and services and in a postmodern context should focus on the needs of the target audience, in particular, the fragile older age group of pre-retirement and retirement age. In economic research, consumer behavior shows reactions to a new socio-humanitarian paradigm, for example, the consumer culture approach, founded by Arnold and Thompson since 2005, is presented as a new revolution in scientific problems in the field of consumption. It is argued that an individual behaves and consumes for a specific purpose in a time frame, living his actions as a personal experience or as a common game. Consequently, consumer behavior cannot be understood without taking into account all aspects of his life and activities, such as ideological, social, cultural, symbolic and empirical consumption in its context, which forms the consumption practice of a certain social group.
The relevance and scale of this task determined by the displacing effect of consumption in connection with the costs of supporting the elderly. World Bank data show a trend of population aging at a rate of 3% per year, which affects the growth of the aging economy, including in Russia. Changes in the age structure occur due to a decrease in fertility and mortality, which leads to the "aging" of the population. If critically evaluated, both positive and negative effects are possible here. An increase in life expectancy has a positive effect on increasing labor potential, which leads to economic development due to the so-called "demographic dividends". But changes in lifestyle and consumer behavior, present new needs and challenges for the economic system as a whole, the burden on social institutions increases, which leads to stagnation and inequality. At an older age, labor incomes are lower than the need for special goods and services, part of this social burden is covered by state support institutions, but part falls on the shoulders of the younger generation, reducing consumer potential.
The scientific novelty of the task lies in the methodological approach to defining the practice of consumption as a set of routine actions in order to meet real capacities, which will allow obtaining new scientific results of intellectual analysis of socio-economic statistical information in the interests of the older generation.

Research highlights
International Scientific and Educational Laboratory of Technologies for Improving the Well-Being of Elderly People at the Tomsk Polytechnic University (LifeLong Wellbeing TPU)
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